Fractional COO · Business Strategist · Female Founder Advocate

The operator your
business has been
waiting for.

I help startups and women-led businesses build the financial, operational, and go-to-market infrastructure to scale, using the tools, systems, and AI-powered workflows that get you there faster.

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Operator. Strategist. The person who figures it out.

I have spent my career building things that work. From managing $645M in revenue at Intel to co-founding and scaling a wellness tech startup to a successful acquisition, I know what it takes to grow a business from the inside out.

Now I work as a Fractional COO and business strategist for startups and women-led SMBs, stepping in as the operational and financial backbone so founders can get back to what they do best.

Finance, operations, marketing, HR. I have built and run all of it. And I use AI-powered tools and workflows to do it faster, leaner, and smarter than the old playbook ever could.


Work with Me
"I put structure to chaos. And I have a lot of fun doing it."
Tiffany Fernandez

The full operating system your business needs to scale.

AI-Powered Workflows

I bring modern AI tools into every function, not as a gimmick but as a real efficiency multiplier. The result is a leaner operation that moves faster without adding headcount.

Finance and Strategy

EBITDA modeling, cash flow analysis, investor-ready financials, and the strategic clarity to make confident decisions. I find the risks others miss and build the models that drive real growth.

Operations and Scale

OKRs, KPI dashboards, process redesign, systems architecture, headcount planning. I build the infrastructure that turns a scrappy team into a scalable company.

Revenue and Go-to-Market

Go-to-market strategy, channel development, business development, and new line-of-business launches. I have driven $645M in channel revenue and built GTM from zero at the startup stage.

Ready to build something that actually works?

Coffee Chat

A casual 30-minute conversation to get acquainted, talk through where you are in your business, and explore what working together might look like. No pitch, no pressure.

Book a Coffee Chat →
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Virtual Strategy Session

A focused 45-minute working session to dig into your specific challenges across finance, operations, GTM, or growth. Come with a problem and leave with a clear path forward.

Book a Strategy Session →

The Cowork System.

A two-part guide to building an AI-powered operating system for your business. Free, practical, no fluff.

Part 1

The Setup Walkthrough

How to build your Cowork system from scratch — the tools, the structure, and the order of operations that actually work.

Part 2

How to Live With the System

What to do after setup. How to maintain it, evolve it, and make it stick so it doesn't collect dust like every other system you've tried.

Get both guides free.

Drop your email and I'll send them straight to you.

Coffee Chat

Not sure if we're a fit? A 20-minute conversation is the fastest way to find out. No pitch, no pressure.

Book a Coffee Chat →

Strategy Session

Ready to dig in? Book a working session and we'll map out what your business needs to move faster.

Book a Strategy Session →